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- The San Francisco Bay Area is well known as a hub of innovation, particularly in tech.
- 11 online clothing startups, including industry disruptors Stitch Fix, Everlane, and ThirdLove, are proving that the area's penchant for innovation extends into the world of fashion as well.
- By making use of data, cool and sustainable fabrics, and personalized solutions, they're signaling to the rest of the world to pay attention to San Francisco — for more than just its tech scene.
In a fast-paced game of word associations, you're more likely to shout out "tech" when the card for San Francisco/Bay Area is drawn, before you even begin to consider "fashion" or "clothing."
On the other side of the country, New York City — home to Fashion Week, boutique-ridden SoHo, and the offices of iconic fashion magazines — might more confidently assume the role as a top fashion capital of the world.
Still, a group of clothing startups is proving that fashion born in San Francisco has its place, too. Some of the most talked-about industry game-changers, including Stitch Fix, Everlane, and ThirdLove, were founded in the San Francisco Bay Area.
Their proximity to the unique innovation happening in San Francisco and the nearby Silicon Valley provides a strong impetus to weave tech and sustainable practices into the DNA of their businesses. The Bay has long been home to new ways of thinking about how we live, and with these startups, it's now also changing how we dress and shop for clothes.
A few themes connect these San Francisco-based clothing startups, including the use of data to create customized or personalized solutions, missions of ethical and sustainable consumption, and the belief that clothing can do more than just look pretty. Not that SF has ever needed help getting people to pay attention to it, but now you'll have reason to consider it in a new light.
Learn more about the 11 San Francisco-based clothing startups that are changing the fashion industry:
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https://www.businessinsider.com/fashion-startups-founded-in-san-francisco
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