Pages

Showing posts with label Fashion. Show all posts
Showing posts with label Fashion. Show all posts

Tuesday, February 11, 2020

Fashion Exec Serge Azria Sells Historic 1930s Mansion for $21M - Barron's

The mansion spans nearly 12,000 square feet. GOOGLE MAPS

Fashion mogul Serge Azria has said goodbye to his 1930s mansion in the Bel Air neighborhood of Los Angeles, according to public records.

Mr. Azria, the fashion designer behind Joie, Equipment and Current/Elliot, and his wife, Florence Azria, sold the grand French country-style house designed by famed architect Paul R. Williams for $24 million at the tail end of January, according to listing records.

More: A Storied English Country-Style Estate in Beverly Hills Lists for $15.5M

The 12,000-square-foot mansion boasts seven bedrooms and an Old Hollywood pedigree. Williams, a pioneering African-American architect whose stunning revival architecture and versatility made him a favorite among Los Angeles elite in the early and mid-20th century, completed the house in 1937.

Among its most notable owners was early Hollywood actress Jane Wyatt, best known for her leading role in sitcom “Father Knows Best” and as the mother of Spock on “Star Trek.” She owned the house for decades, property records show, until her death in 2006 at the age of 96.

The home then sold to talent manager-turned-developer Sandy Gallin, who with architect Scott Mitchell carried out a major modernization, including the addition of a waterfall patio, a climate-controlled wine room and dramatic 110-foot swimming pool, according to the former listing with luxury broker Kurt Rappaport of Westside Estate Agency. Mr. Rappaport couldn’t immediately be reached for comment.

Behind its white-painted period facade, the remodeled house includes darkly stained hardwood floors, decorative exposed ceiling beams and pale wood paneling. Despite the developer overhaul—which reportedly included increasing the home’s footprint by about one-third—it retained some original details, including a grand winding staircase at the entryway, images of the home show.

The Azrias purchased the home from Mr. Gallin through a trust in 2011 for $21 million, according to property records.

From Penta: Pink Diamond Prices Appreciated 116% Over the Last Decade

The Bel Air mansion was one of three luxury properties the Azrias have shopped around in recent years. They sold a penthouse in Manhattan’s Tribeca neighborhood a year ago for $15 million, public records show. He was also reportedly selling a more modest Los Angeles house in the community of Brentwood last year for nearly $3.4 million.

Mr. Azria is the CEO and creative director at parent company The Collected Group Co. and is the older brother of late fashion designer Max Azria, who founded BCBG. He could not immediately be reached for comment.

This article originally appeared on Mansion Global .

Let's block ads! (Why?)

https://www.barrons.com/articles/fashion-exec-serge-azria-sells-historic-1930s-mansion-for-21m-01581434391

Fashion brands turn to hackathons to crack sustainability strategies - Vogue Business

Key takeaways:

Fashion brands, which have turned to hackathons to come up with new tech innovations, are now targeting their efforts to come up with solutions centred around sustainability.

Companies including Kering and LVMH are awarding prizes to developers, students and experts who can help solve supply chain management and overproduction.

Without proper resources or metrics in place, hackathons run the risk of functioning as “ideathons”, where topics are discussed, but nothing is solved, according to experts.

In October, 80 tech developers, students and industry experts gathered in Paris at the behest of Kering chief sustainability officer Marie-Claire Daveu to participate in “Hack to Act”, the luxury conglomerate’s inaugural sustainability hackathon. For 48 straight hours inside the sun-soaked L’Atelier Richelieu event space, competitors vigorously prototyped updates to My EP&L; an app Kering launched in 2017 that uses data from the French luxury group’s Environmental Profit & Loss research to educate designers and students on sustainable design principles.

German retailer Zalando's hackathon, centred on sustainability.

© Mike Chick / Zalando

The app already tracks carbon emissions, water consumption, air and water pollution along the supply chain. By the end of the competition, Daveu and the jury of experts — pulled from Kering brands, Google, the media company Corporate Knights and the World Wildlife Fund — awarded a €10,000 prize to a team of six who created a prediction and recommendation engine that would further assist designers.

In an effort to think and operate more like tech companies, fashion has embraced hackathons, once reserved for intensive digital prototyping by coders and software engineers. Now, the practice is becoming more targeted. In addition to Kering, LVMH, Prada Group and German online retailer Zalando have held hackathons centred on sustainability, as pressure surrounding the environmental impact of luxury fashion mounts.

The challenge lies in whether the proposed solutions generated by hackathons can and will be implemented in the real world — and whether they’ll have a measurable positive impact on the environment.

Move fast and fix things

Fashion companies are turning to hackathons to spark carbon footprint-reducing ideas as the industry grapples with challenges including waste management, greenhouse gas emissions and water usage. They’re also a way for companies to both advertise and convey action surrounding their commitment to sustainability.

Moncler’s hackathon in July listed sustainability as one of the problem areas it would address, while LVMH brings together employees from across sectors, disciplines and continents in order to identify talent and new innovations for their hackathons. Some of LVMH’s more successful hackathons have yielded projects including zero-waste packaging for its wine and spirits category, and the implementation of a process that turns grape seed waste from its wine portfolio into a cosmetics ingredient. LVMH told the Financial Times in January that other eco-design innovations are currently in development.

For its 2019 hackathon, Burberry invited 35 undergrad and graduate UK students with design, engineering and business backgrounds to create a physical prototype of a “Trench Coat of the Future” with help from Burberry’s design and R&D teams. The goal was to glean ideas for sustainable innovation, plus find promising talent.

“It was a very positive experience,” says a member of the winning team, who signed an NDA and spoke anonymously. “How often do we get to sit down with engineers and people from multidisciplinary backgrounds?” Burberry is currently looking to test the winning team’s proposal of a new leather-tanning technology that uses 70 per cent less water.

In October 2019, 80 tech developers, students and industry experts gathered in Paris for Kering's “Hack to Act” hackathon.

© Jean-Luc Perréard

Other projects are further along. Consulting group The Current Global hosted a hackathon with Google UK in January 2019, resulting in a project currently in development with Stella McCartney that will collect and analyse data on the sustainability of cotton and viscose. Zalando held a one-day hackathon in June co-sponsored by Adidas that invited startups including Haelixa, Colabbriq, Sustainabill, Circular IQ and Oeko-Tex to collaborate on addressing supply chain mapping challenges. Zalando, which nestles the hackathons into a larger innovation and accelerator program for supply chain technology, ultimately pursued a pilot proposed by Sustainabill to identify the barriers that prevent suppliers from sharing supply chain data.

In 2018, the Prada Group hosted a hackathon for students from the two Schools of Management of Yale University and Politecnico di Milano in 2018. “The main objective of the hackathon was to involve young generations in the conference’s project and to get their point of view on the conference’s topic,” a Prada representative wrote in an emailed statement. None of the proposed projects, including the winning service that would use AI to “sort data through the lens of culture to help conserve and regenerate cultural heritage”, have been developed.

The ‘ideathon’ pitfall

Despite the flurry of activity, some experts wonder if hackathons are becoming more of a marketing ploy than a function for change. “Many events that brands call ‘hackathons’ are really ‘ideathons,’” says Liz Bacelar, co-founder of The Current Global, who produced what she considers fashion’s first hackathon in 2013.

She defines an “ideathon” as a brainstorming event focused on a well-defined, well-researched idea. Hackathons, on the other hand, must result in a working product and a clear go-to-market strategy. “I don’t see that in sustainability hackathons,” she says. “They sound good. But if they were judged on actual results and ideas that could actually go to market, I think their perceived value would diminish.”

Brands, like Prada, may host a hackathon with the goal to research a topic rather than launch a product. But Bacelar argues sustainability hackathons need to be backed by research, to identify challenges and to include industry mentors in fashion and R&D to guide young entrepreneurs. Otherwise, participants may not have the right contextual knowledge or technical expertise in place, and brands run the risk of concluding with a handful of silver-bullet ideas unlikely to be realised.

Prada Group hosted a hackathon for students from the two Schools of Management of Yale University and Politecnico di Milano in 2018.

© Prada

A Kering spokesperson told Vogue Business in January that implementation of its hackathon-winning product – the recommendation and prediction app for designers – has not yet started, but will soon.

Jan Leyssens, co-founder of social good agency Switchrs, says, “A hackathon can give a spark or bring new ideas or concepts to life, but it doesn't magically translate these into real products or new businesses.” Switchrs has facilitated hackathons in multiple sectors, including one at a fashion festival in 2018 in Antwerp called MOOI. (One idea generated there, a circular children’s shoe rental company, is currently being developed into a business plan.) “Whenever we host these kinds of events ourselves, we always put them in a bigger process that focuses on a more structural, long-lasting impact,” Leyssens says.

Kering’s prize of €10,000 is so far a high note for hackathon awards. LVMH offered €5,000 to winners of a student hackathon it sponsored around beauty products, but other brands have only paid for travel expenses, offered mentorship and networking opportunities, or given out gifts to participants.

That seems rather less motivating compared to the €50,000 cash prize that will go to the designer or startup who wins the Yoox and Vogue Italia sustainable innovation competition this autumn. Or the €150,000 total prize money offered to winners of a sustainable fashion contest by the European Commission. Then again, these competitions will reward innovations that build on work that spans a year or more, instead of 48 hours.

“No one can turn on a dime, so it’s always a process,” says Dr Anjali Sastry, a senior lecturer at MIT Sloan School of Management. “We tend to overemphasise the moment of innovation and underemphasise all the subsequent steps.”

To receive the Vogue Business Technology Edit, sign up here.

Comments, questions or feedback? Email us at feedback@voguebusiness.com.

More from this author:

Fashion’s long hunt for the perfect vegan leather

Fashion’s growing interest in recycling clothing

Does luxury fashion still need wholesale showrooms?

Let's block ads! (Why?)

https://www.voguebusiness.com/technology/fashion-brands-turn-to-hackathons-to-crack-sustainability-strategies-lvmh-moncler-kering-prada-group

Ballerinas Secretly Ruled Fashion Trends for Over 50 Years - The Daily Beast

According to Marc Happel, director of costumes at New York City Ballet,  there are “two camps of ballet people.”

The first are fans who believe that dancers’ bodies—not their frilly tutus or rhinestone busts—should be the focus. They only go to shows where ballerinas pirouette in black leotards and pink tights, so not to distract from the choreography. If you belong to Camp Purist, this is not the article for you. 

The other type of enthusiast, Happel told The Daily Beast, simply “loves that ballet is about a great tutu.” They want their Sugar Plum Fairy dripping in bubblegum pink, or their Giselle to wither and die under layers of pristine tulle. Camp Tutu has been rewarded with Ballerina: Fashion’s Modern Muse, a new exhibit at New York City’s Museum at FIT.

There are tutus aplenty in this show, some with resumes more impressive than the CVs of most humans. Upon walking into the exhibit, eyes immediately go to the “Dying Swan” costume and headpiece worn by Anna Pavlova in 1920, its 1,537 feathers shipped from its permanent home at the Museum of London. Patricia Mears, the show’s curator and school’s deputy director, said the garment had to undergo genus testing at customs, with an official counting every plume.

But it’s not all stage wear. Weave through the exhibit’s mannequins, all in outfits that wouldn’t be out of place in a technicolor Busby Berkeley scene, and you will notice plenty of couture gowns alongside the leotards. Sometimes it’s hard to tell an evening dress from a Juliet costume. That’s the point. 

“Ballet costumes influenced fashion, and fashion influenced ballet costumes,” Mears said. “This interplay, I think, was very, very rich during the mid-century.” 

Ballet began in the Italian courts of the 1400s and evolved under the reign of Louis XIV, a dancer himself who obsessed over his legs (which he considered to be quite shapely). By the late 19th century, most opera houses also hosted ballet companies. But the transient Ballets Russes, founded in 1909 by Russian expat Sergei Diaghilev, cemented the art form as a cultural force, making celebrities out of corps members like Pavlova. 

The Ballets Russes famously collaborated with Parisian artists like Coco Chanel, who began to lift inspiration for her couture lines from what dancers wore on stage. A crimson Chanel dinner coat from 1927 is on display, tiered and feathered not unlike Igor Stravinsky’s Firebird character. A decade later, Chanel’s “Etoiles” navy blue dress blazoned with sequin stars, would resemble a costume from George Balanchine’s Cotillon.

As the status of ballerinas rose from glorified chorus girls to international stars, they dressed the part. Pavlova shopped at the London department store Liberty and was a client of the Spanish couturier Mariano Fortuny.

Later, the Royal Ballet’s Margot Fonteyn would turn to Christian Dior as her unofficial dresser. A strapless amethyst ball gown with a mini train that Fontayne wore while touring America is showcased alongside a costume for the 1949 production of Sleeping Beauty that made her famous. Maria Tallchief, a member of the Osage Nation and one of America’s first prima ballerinas, also favored the French designer. 

These women took their role as ballerinas very, very seriously on and off the stage

“Most of the dancers did not have the income to afford couture, so at the end of the season, they shopped the sample sales at discount,” Mears explained. “They were small enough to fit into those, or they were given clothes. These women took their role as ballerinas very, very seriously on and off the stage.” 

When Christian Dior died in 1957, Fonteyn became a fan of Yves Saint Laurent. She kept dancing in her 40s, partnering with Rudolf Nureyev. Her YSL dresses are on display, one a chevron patterned, nearly-sheer mini, and the other appearing to weigh 50 pounds in feathers. Missing from the exhibit, unfortunately, is the full-length mink coat Fonteyn wore while being arrested in Haight-Ashbury, San Francisco, after a raid on a “hippy party.”

The waistlines on Fonteyn’s gowns remained unchanged for decades, a testament to her slim body and, perhaps, great genes.

Other dancers gravitated to different designers. Virginia Johnson served as a principal for The Ballet Theater of Harlem for much of the 1970s, during a time where ballet-mania and disco fever collided in the United States. Tall and model-esque, Johnson was an easy Halston muse, opting for minimal but elegant gowns. 

The FIT show celebrates ballerinas, not their partners—you’ll find none of Nureyev’s tights or Baryshnikov’s military coats here. But even when designing tutus for women, Hempell said, he keeps men in mind. 

Tutu waists are always just plain fabric. There’s no embroidery, because when a man holds her waist and she turns, if there’s embroidery or anything metallic, his hands will turn to hamburger

“When designing, you watch the choreography, watch how much partnering there is,” said Hempell, who works with a team of eighteen. “Partnering is always about a man putting his arms around a woman’s waist and lifting her. You’ve got to know how to design a costume that allows this to happen.” 

“That’s something nobody talks about,” Mears added. “Tutu waists are always just plain fabric. There’s no embroidery, because when a man holds her waist and she turns, if there’s embroidery or anything metallic, his hands will turn to hamburger. You have to construct a costume not only with her in mind, but with him in mind.” 

Though the exhibit honors legendary dancers of the past century, there are plenty of nods to the current generation as well. A principal ballerina can go through three pairs of pointe shoes for each performance.

Until quite recently, the accessories came in one shade of pale pink, to mimic the skin tone of white dancers. For decades, black ballerinas would “pancake,” or cover their shoes in makeup to shade match. Last year, Freed of London released darker hues, which are on display.

“Capezio did pioneer the idea of a range of shades of pointe shoes in the 1970s, after the Dance Theater of Harlem opened, but that was a short-lived phenomenon,” Mears said. “In the past couple of years, a few companies have begun to promote it again.” 

Sarah Mearns, a principle at the New York City Ballet, loaned the slipper-pink dress Wedding Dress Happel made for her North Carolina nuptials in 2018. The gown, which is embroidered with pearls and beads, serves as a symbol of how ballerinas trust their clothiers to keep them looking their best, so they can shine during the most important moments of their lives.

“Any designer has to listen to the dancer,” Happel said. “That’s part of my job. You want that dancer to get on the stage and think about the choreography, not the costume they’re in. Unless they’re thinking, ‘I look gorgeous.’” 

Ballerina: Fashion's Modern Muse is at the Museum at FIT from February 11 to April 18.

Let's block ads! (Why?)

https://www.thedailybeast.com/ballerinas-secretly-ruled-fashion-trends-for-over-50-years

Monday, February 10, 2020

2020 Oscars men's fashion: 8 men who proved that 'formal attire' doesn't mean 'boring' - USA TODAY

The Oscars have a strict dress code: formal attire. Even members of the media covering the show must stick with dark suits and dresses, no "club wear" (as the media packet says), sneakers or jeans allowed.

But when you're an A-list celebrity, you can take some liberties with your attire. Black tie doesn't necessarily mean a man must wear a boring tuxedo. In the case of this year's Academy Awards and after parties, it could also mean colorful suits, fun textures, unique cuts, a dress, some bling, a zip-up, a brooch and a tribute to a legend.

Here are eight Oscar attendees who brought some edgy fashion the red carpet.

Billy Porter

At this point, we expect Billy Porter to make a sartorial splash at every award show he attends. The Oscars was no exception: Last year, the "Pose" star wore a tuxedo dress, and this year he arrived in a gold-feathered bodice and print skirt inspired by Kensington Palace from British designer Giles Deacon.

Mahershala Ali

Mahershala Ali's all-black Zegna outfit looks sharp, but the dangling necklace and attached belt makes it even more interesting. The two-time Oscar winner leads the Ermenegildo Zegna spring/summer campaign.

Timothee Chalamet

You can joke that he looks like a valet, paramedic or janitor; but you certainly can't say that Timothee Chalamet's outfit is boring. The "Little Women" star turned heads in a shiny Prada zip-up ... tracksuit?

Spike Lee

Spike Lee dressed to honor Kobe Bryant. The director's custom Gucci suit was purple and gold with the late NBA star's number 24 written on the lapels. But that wasn't all: Lee wore purple glasses, a purple hat and Nike Kobe 9 Elite sneakers.

John Cho

A caramel colored suit with a black shirt and an off-center button? That's not something you typically see at an award show, but John Cho pulled off the Zegna look effortlessly.

Anthony Ramos

Those dazzling shoes! That opulent chain! "In the Heights" actor Anthony Ramos rocked a glitzy Dolce & Gabbana ensemble on Sunday. 

Roman Griffin Davis

He may only be 12, but "Jojo Rabbit" actor Roman Griffin Davis is already adding extra flair to his tuxedos. At the Oscars, his collar had a fun pop of orange, the same color he wore to the Golden Globes.

Dean-Charles Chapman

It's nice to see "1917" actor Dean-Charles Chapman clean up at the Oscars! His fresh Celine by Hedi Slimane tux with its red flower on the lapel was dapper and delightful on the red carpet.

Best dressed: Julia Louis-Dreyfus, Janelle Monae rule the Oscars carpet

Worst dressed: These stars didn't have our favorite looks

Let's block ads! (Why?)

https://www.usatoday.com/story/entertainment/movies/oscars/2020/02/10/oscars-mens-fashion-best-billy-porter-timothee-chalamet/4715519002/

Oscars Fashion 2020: Janelle Monáe, Bong Joon-ho, and Hints of a More Imaginative Academy Awards - The New Yorker

Janelle Monae performs at The Oscars.
Janelle Monáe, wearing her signature bouffant and tuxedo pants, sang the opening number at this year’s Oscars ceremony.Photograph by Arturo Holmes / Getty

Janelle Monáe appeared on the Oscars red carpet, early Sunday night, wearing what must have been many pounds of silver lacquered silk-lamé tulle covered, from head to toe, in faceted crystals (a hundred and sixty-eight thousand of them, to be exact, according to the Instagram of Ralph Lauren, the gown’s designer). She looked strange and marvellous, like a cross between an intergalactic monarch and a disco ball, with a nod to Grace Jones in her cowl hood. But, like a disco ball that starts spinning too soon at a party, Monáe’s iridescence only seemed to highlight the unique blah-ness of the event she found herself attending.

The musician and actress—who herself has never been nominated by the Academy, despite having delivered stellar performances in films such as “Moonlight” and “Hidden Figures”—was there to perform the evening’s opening number, which in Oscars years past tended to be a self-congratulatory recap of the year in cinema. Monáe, now wearing her signature bouffant and tuxedo pants, instead sang about films that had been snubbed at this year’s awards, opening with the Mr. Rogers theme song (the director of “A Beautiful Day in the Neighborhood,” Marielle Heller, like all other female directors this year, received no nomination). That ditty, usually an ode to openheartedness, felt here like a rebuke, an indirect acknowledgment that the Oscars this year had—once again—largely shut out women and people of color. (The Wrap concluded that, out of a total of two hundred and nine nominations, only sixty-five went to women; of all the acting nominations, only one—for Cynthia Erivo, the star of “Harriet”—went to a person of color.) Monáe’s backup dancers wore costumes that referenced films like “Us,” “Queen & Slim,” and “Dolemite Is My Name,” films starring black actors who were not in the awards conversation at all. Mid-number, Monáe draped herself in a floral cape reminiscent of “Midsommar,” a horror epic about a woman who sets fire to her oppressors.

Monáe’s raucous, joyful performance (aided by the irrepressible Billy Porter, wearing a floor-length gold duster with platform heels) felt like a trailer for a far more interesting, far more imaginative Oscars, one that we would never see. After Monáe left the stage, Chris Rock and Steve Martin shuffled onstage to deliver jokes about the Oscars’ lack of diversity, but not all of them landed. (When Rock said that what was missing in the directing category this year was “vaginas,” a million women groaned in their living rooms; not all women have vaginas or like being reduced to our anatomy). This set a pattern for the rest of the ceremony, where presenter after presenter, many of them women and people of color, paid lip service to the night’s bizarre omissions. Sigourney Weaver, onstage with Brie Larson and Gal Gadot, much later in the evening, proclaimed that “all women are superheroes,” a statement that was meant to serve as empowering consolation but just felt vacant and condescending.

Natalie Portman in a black couture Dior cape embroidered with the names of snubbed female directors.Photograph by Kevin Mazur / Getty
Billie Eilish on the red carpet, wearing a slouchy oversized Chanel suit.Photograph by Kevin Mazur / Getty

The trio of actresses were onstage to introduce the Irish conductor Eímear Noone, the first woman in the awards’ ninety-two-year history to conduct an Academy orchestra (she got to conduct only one song, a montage of Best Original Score nominees). Noone, for her part, made the most of her moment. Down in the orchestra pit, she looked formidable in a golden, steampunk-inspired jacket from the Irish designer Claire Garvey, like a Fritz Lang hallucination come to life. Other small moments of optimism and rebellion came from equally unlikely corners. Billie Eilish, whose rapid rise and rabid young fandom is one of music’s most dynamic stories in years, arrived with her neon-green hair in a messy chignon. She wore a slouchy oversized Chanel suit, continuing her sartorial project of moving the conversation around teen pop stars away from body-consciousness and toward androgyny and eccentricity. Presenting together, Maya Rudolph, in a sequinned orange Valentino caftan, and Kristin Wiig, also in Valentino, looking somewhat like a scarlet lasagna noodle, felt like colorful tourists from the looser world of comedy, just passing through on their way to a much more fun location. Natalie Portman (who has been beating the drum about sexism in the director category since the 2018 Golden Globes, when she stood next to Ron Howard and said, “And here are the all-male nominees”) wore a black couture Dior cape embroidered, in tiny gold cursive, with the last names of eight female directors who were not nominated this year (Scafaria, Wang, Gerwig, Diop, Heller, Matsoukas, Har’el, Sciamma). The cape was a small but clever act of protest, forcing red-carpet reporters to say the names of women who were otherwise absent from the night.

The South Korean director Bong Joon-ho swept the awards, winning Best Original Screenplay, International Feature Film, Directing, and Best Picture for “Parasite.”Photograph by Amy Sussman / Getty

These were the rare, forward-looking fashion delights on a night that seemed both muddled by guilt about the present and stuck in nostalgia for the past. (Cue Eminem, who showed up, for no discernible reason, to perform his song “Lose Yourself,” from 2002.) On a night when many of the winners felt preordained (Brad Pitt, Joaquin Phoenix), the biggest shock, and one that nearly redeemed the entire mess, was the Best Picture award for Bong Joon-ho’s phenomenal thriller “Parasite.” Bong looked sharp and unfussy in his monochromatic black tuxedo, and he delivered charming speeches, through his translator Sharon Choi (who is an aspiring director herself), about his cinematic dreams and his admiration for Martin Scorsese. Backstage, he posed with his statuettes, making them kiss like little dolls, a goofy gesture that both celebrated his wins and cast the trophies in an absurdist light.

In the end, it was the industry outsiders who stole the night, as if they were crashing a boring, sagging party for the open bar. (“I drink until next morning,” Bong said in one of his acceptance speeches.) I loved the sight of Barbara Ling and Nancy Haigh, the duo who won the award for Production Design for “Once Upon a Time . . . in Hollywood,” standing on the stage in chic statement necklaces, and Ling in a velvet scarf, looking like the kind of worldly and unfussy women who shop at museum stores. Ditto Julia Reichert and Steven Bognar, the husband-and-wife team behind the winning documentary “American Factory,” who wore matching shaved heads (Reichert is undergoing chemotherapy) and told the audience that “things will get better when workers of the world unite.” I’d like to imagine that they all had somewhere far more exhilarating to go later, somewhere the A-listers did not know about. And that this morning, while the industry suits crunch the numbers on what transpired last night, they are already back to work, creating what comes next.

Let's block ads! (Why?)

https://www.newyorker.com/culture/on-and-off-the-avenue/oscars-fashion-2020-janelle-monae-bong-joon-ho-and-hints-of-a-more-imaginative-academy-awards

On Oscars red carpet, fashion turns political - The Hill

Rain or shine, the show must go on. So, Hollywood’s biggest stars put their best foot forward onto a soaking wet Oscars red carpet Sunday night to make their fashion statements with a squish.  

As primetime viewership continues to drop, the Oscars have also taken a hit in recent years. While ratings went up last year, it was only enough to be the second smallest audience ever for an Academy Awards telecast. Viewership hasn’t crossed 40 million since 2014, the year of the famous Ellen DeGeneres selfie. But whether you watched the 92nd Academy Awards on Feb. 9 or not, you probably saw gallery after gallery of celebrities’ red carpet looks online the next morning. 

And while they all seem to blur together after a while, there's an added reason for that this year. Celebrities are increasingly rewearing or repurposing their red carpet looks in the name of sustainability. 

Joaquin Phoenix used his "Best Actor" acceptance speech to promote animal rights in the same Stella McCartney tuxedo that he plans to wear for the entire 2020 awards season. Jane Fonda declared on her first Fire Drill Friday arrest that the red coat she was wearing was the last piece of clothing she’d ever buy, and she stayed true to her promise in the same dress she wore to the 2014 Cannes Film Festival. Kaitlyn Dever of “Booksmart” told E! that her Louis Vuitton dress was made of Tencel, an eco-friendly fiber. And Vogue reports Saoirse Ronan’s custom Gucci gown used leftover black satin from her BAFTAs dress, which itself was made from discarded satin to comply with the film award’s sustainable dress guidelines. 

The environmentally conscious approach by fashion’s biggest brands mirrors efforts from fast fashion brands seeking to combat the problem of clothing waste. The Environmental Protection Agency (EPA) estimated that more than 11 million tons of textiles were sent to landfills in 2017, contributing to carbon emissions and water pollution. Still, on a night that’s arguably as big for the fashion industry as it is for the film industry, many celebrities still changed into a second look for the after-parties

Celebrities who did sport new looks, however, didn’t shy away from using the red carpet spotlight to make a statement. Waad Al-Kateab, director of Oscar-nominated documentary "For Sama," shared the meaning of her dress on Twitter. 

Natalie Portman wore a dress that went viral, donning a black Dior cape embroidered with the name of female directors that weren't nominated for the Oscars in a banner year for women in Hollywood. 

"I wanted to recognize the women who were not recognized for their incredible work this year in my subtle way," she told the L.A. Times

The names included Lorene Scafaria, Lulu Wang and Greta Gerwig. Portman is a director herself, producing two movies under her company Handsomecharlie films, which has produced no other female-directed movies otherwise. 

Let's block ads! (Why?)

https://thehill.com/changing-america/enrichment/arts-culture/482320-on-oscars-red-carpet-fashion-turns-political

How Fashion Brands Use BNPL To Boost Loyalty - pymnts.com

The fashion world moves fast to serve consumers and merchants searching for the next new thing — and for the most convenient and cost-effective ways to pay. Keeping up with fashion can be expensive for the younger demographics the industry typically targets, making debt-wary shoppers reconsider possible purchases.

Younger consumers expect instant gratification and affordable ways to obtain the goods they desire, prompting more retailers to adopt buy now, pay later (BNPL) payment services. This is especially true among eCommerce brands facing high levels of cart abandonment, according to Geoff Staff, vice president of retail and eCommerce for Delta Galil Premium Brands.

Both of the company’s 7 For All Mankind and Splendid brands recently partnered with BNPL solutions provider Afterpay, enabling consumers to make installment payments on their purchases and increase access to sought-after items while maintaining the convenience of online purchasing processes. Delta Galil spoke with numerous BNPL platforms before selecting Afterpay and decided to offer alternative payment methods due to their noted impact on customer conversion, Staff said in a recent interview with PYMNTS.

“The commonality is the ability to bring new customers to a brand, and that is critical,” he explained, noting that this is observable even in the short-term: 7 For All Mankind and Splendid only began offering Afterpay in Q4 of 2019.

“[BNPL is] a solid and strong customer acquisition tool,” he continued. “In fact, the data has shown that the [BNPL] brands that have some maturity to them [have] actually brought in younger customers.”

Attracting young consumers is becoming more important as commerce continues to shift online and to mobile. Staff noted that approximately 55 percent to 75 percent of brands’ initial web traffic now occurs through mobile devices. Ensuring that payments remain easy and cost-effective for mobile customers is critical to competing.

The Importance of Financial Flexibility  

Fashion is projected to generate $712.9 billion in eCommerce revenue annually by 2022, meaning brands must bring in Gen Z and millennial shoppers. These consumers have more and more spending power, and companies looking to succeed will have to entice them — but doing so is only half the battle. Cart abandonment continues to be a concern, as the abandonment rate for the fashion industry hovered around 83 percent in December of 2019.

“There [are] definitely … customers who will continue to shop online to preview prospects or research brands before … going to brick-and-mortar stores,” Staff said. “So, as a result of that, [there are] more and more brands in the fashion industry really being challenged by [this]. How do you get customers to try your [brand]? How do you get them to give you a test run?”

Flexible payment options could solve some of these issues for online fashion and beauty retailers looking to attract and also convert customers. This can be especially beneficial for brands offering more expensive products, as consumers may be reluctant to try unfamiliar stores in the mid-tier and luxury ranges. BNPL offerings can ease the financial concerns that may hold consumers back from what they consider to be experimental first purchases, Staff explained.

“[Getting] a consumer [to] try a $200 silk blouse from 7 For All Mankind could be a reach,” he said, adding that it is easier to convince consumers to try outfits when they are paying less expensive installments. “[It] does not feel like as much of a reach.”

The Next BNPL Wave  

Staff believes that BNPL offerings will continue to spread throughout the fashion world, serving the growing number of consumers searching for easier, wallet-friendly payment methods. He did note that some companies, such as luxury fashion players, may not adopt installment payments for some time, as they have different target demographics. Their marketing focuses on exclusivity to drive spend from higher-income consumers who may not need the financial assistance that installment payments can provide.

This is different from what may be the expected BNPL growth trend. Installment payments have a reputation for helping consumers afford larger-ticket items in other fields, and are associated with car loans or mortgage payments.

“I think the biggest change [for fashion] is you have seen [BNPL] move from mass- and mid-market to [higher-tier] brands,” Staff said. “If you really think about it, why would mid-market, maybe even down-market, [companies] have a payment plan versus more aspirational products at a higher price point?”

Today’s consumers are placing more value on aspirational products and services, meaning BNPL and luxury fashion may not be as diametrically opposed as some retailers may think. Luxury brands may find BNPL use cases in the near future that they had not previously entertained.

It is still too early to tell how BNPL offerings could impact luxury fashion, but consumers and retailers in the wider fashion world are continuing to experiment with the benefits of installment payments. Easing financial strain and ensuring shopping convenience will likely remain important for these retailers as customers’ behaviors continue to evolve.

——————————–

Featured PYMNTS Report: 

Individual gig workers can spend days — or even weeks — each year tracking down late payments for work sourced through online marketplaces. That’s why providing faster payouts is not just a perk, but a necessity for gig platforms to thrive. In the January 2020 Gig Economy Tracker, Yunyi Fu, head of product for travel platform kimkim, tells PYMNTS how the company wins the loyalty of its freelance travel experts in 70 countries via faster payments.

Let's block ads! (Why?)

https://www.pymnts.com/buy-now-pay-later/2020/how-fashion-brands-use-bnpl-to-boost-loyalty/