In the state of California, you're never too far away from a cancer warning label.
The state requires that the warning labels are placed on hotels, alcohol, coffee and apparently, clothes from Fashion Nova.
On Monday, Twitter was rife with reactions to the news that 2018's most googled fashion brand used materials in clothes that are "known to the state of California to cause cancer, birth defects, and other reproductive harm," according to a tag sewn into some of the garments.
Twitter users @Aziaani posted a photo on Twitter of her new neon green bathing suit from the online retailer.
She asked her followers, "Did y’all know this tag is in Fashion Nova swimsuits?"
The warning label says, "This product can expose you to Di(2-ethylhexyl) phthalate, lead and cadmium," which are chemicals linked to deteriorating male reproductive health, according to the National Library of Medicine.
Within 24 hours she was retweeted almost 5,000 times and the tweet was liked by more than 7,000 people.
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Twitter responses ranged from, "hold on you telling me fashion nova causes cancer" to “it won’t cause cancer if I wear it just once will it?"
"You get what you paid for," writes Twitter user @bxfantasi.
"They’re not getting any more of my coins," @Aziaani, who originated the post, writes about Fashion Nova.
The $34.99 bathing suit or "Water Sports Bikini" is sold out on Fashion Nova's website. It has a 5-star rating and 75 reviews.
The tag references the state's Proposition 65 which requires visible warnings for potentially dangerous chemicals. Enacted in 1986, the legislation was amended in 2018 to include a provision that requires companies to identify the specific chemicals used that prompt the warning.
Fashion Nova's support website says it complies with the statute.
Though it's widely known as a bargain online retailer, Fashion Nova has five stores in malls across Southern California and many of its manufacturers are located in the Los Angeles area.
The company shot to fame in a relatively short period of time thanks to endorsements from influencers and celebrities such as Kylie Jenner and Cardi B.
Follow Dalvin Brown on Twitter: @Dalvin_Brown.
https://www.usatoday.com/story/tech/2019/04/30/fashion-nova-warning-label-swimsuit-has-twitter-freaking-out/3624779002/
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