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Friday, April 26, 2019

What It Takes to Win Over the 'New Fashion Consumer' - WWD

Virgil Abloh was joined by Gigi Hadid, Luka Sabbat, Cam Newton, and others Wednesday night for a dinner celebrating his exclusive collection for Saks Fifth Avenue. ⁣⁣⁣ ⁣⁣ “The window is a romantic idea of a department store on Fifth and Madison, as the streets of the world. I’ve always looked at Off-White, or fashion in this capacity, as a means to communicate and tell a story. So I have an endless pit of inspiration of things that I see and experience for the brand,” Abloh said.⁣⁣⁣ ⁣⁣⁣ “And so with Saks, I love creating a personal narrative of what my brand is and speaking to their following. And the ‘Fine Arts’ and the different disciplines — art, architecture, music, fashion, design — represents the windows that we did at street level, but those truly make up my sources of inspiration, which I pour into the clothing,” he added. ⁣⁣ Tap the link in bio for more. ⁣⁣⁣ ⁣⁣⁣ Report: @ktauer ⁣⁣📸: @lexieblacklock ⁣ .⁣⁣⁣ .⁣ .⁣ .⁣ .⁣ #wwdeye⁣⁣⁣ #virgilabloh⁣⁣⁣ #offwhite⁣

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https://wwd.com/business-news/technology/what-it-takes-to-win-the-new-fashion-consumer-1203117141/

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