The world of fashion is ever changing. Trends hit the shelves like whirlwinds and get shunned into very-last-season inferno just as quickly. The illuminati or fashion gods that deem one thing cool and the other sacrilege are fickle to say the least. It appears that fashion, in general, is always inclined to snub one thing then glorify another. One day they’ll declare that mom jeans are shameful then bring back its glory on the runways the next. There was even a time when sweatpants and workout gear were exclusively for exercise or hiding bulges on a lazy day. Today, we have this chic little fashion category called athleisure.
Of the all things this fast-paced world has decided to embrace, it’s sustainable, mindful and conscious fashion that makes the strongest style statement. It is indication that among trendsetters, style makers and consumers, an ideological shift is occurring. This change in mindset gives high regard for quality over quantity. It demands rationale and purpose. More importantly, it is informed by ideals such as sustainability, inclusivity and diversity.
Here, a rundown of the progressive fashion labels out there today that make conscious fashion look extra cool:
VALERY KOVALSKI is a Ukrainian ready-to-wear label that offers unique alternatives to your usual black tie favorites. Pieces are designed with “neo-couture” sensibilities but still maintain the idea that they can be a wardrobe staples. The label encourages sustainable consumption, presenting collections that can transition through seasons and even years.
ALL THINGS MOCHI is an inspired label founded by designer Ayah Tabari. It was developed and built on a passion for discovering various parts of the world and celebrating cultures. Diversity and grassroots are at the core of All Things Mochi with pieces that take you around that world—The Philippines, Hungary, Uzbekistan, India, Morocco, Mexico, Polynesia and Spain, to name a few. The team works closely with local artisans, collaborating with them to bring their unique craft, cultural narrative and design sensibilities to the global stage.
CUYANA is a sustainable fashion brand that reinforces one fashion philosophy: “fewer, better.” Pieces from the label are foundational and designed with the sole intention of “offering an empowering perspective on style for women.” The team and the artisans they work with take pride in crafting pieces with integrity. At Cuyana, closets are meant to be functional, lean and well thought of. For the holidays, they are partnering with Sudanese-American poet Safia Elhillo for a seasonal campaign that emphasizes the power of gifting and the intentions we put into them. This is one of the things that distinguish Cuyana, making the brand one to look out for in 2020.
https://www.forbes.com/sites/biancasalonga/2019/11/30/sustainable-labels-that-make-conscious-fashion-look-extra-cool/
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