After Michelle Obama wore an embroidered silk chiffon one-shoulder gown by Jason Wu to her husband’s inaugural ball in 2009, the young designer was set up to become the next star of the American fashion industry.
But things didn’t turn out that way. Clothing trends moved toward edgy, casual looks, away from Mr. Wu’s demure, ladylike styles. Luxury-goods sales slumped in 2015 and 2016, hitting retailers across the globe. Today, 140 stores world-wide carry Mr. Wu’s fashions and he employs 35 people, but the buzz is muted.
... https://www.wsj.com/articles/the-reinvention-of-jason-wu-11549463068
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