What does it meme? The rise and rise of the fashion viral - The Guardian

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What does it meme? The rise and rise of the fashion viral  The Guardian

I have never worn anything that could be considered “online *content*”. And, to the best of my knowledge, I have never gone viral. That is until one spring morning, ...

https://www.theguardian.com/fashion/2019/feb/16/what-does-it-meme-the-rise-and-rise-of-the-fashion-viral